Genuine X

Mobility Venture Studio

Accelerating the Future of Urban Mobility

Build

Partner

Invest

In-house innovation

Co-creation solutions

Early-stage funding

Our Mission

To build, invest, and scale innovative startups that transform how people and goods move smarter, cleaner, and more connected.

Innovation First

We identify and develop cutting-edge solutions that address real urban mobility challenges through technology and data-driven insights.

Transforming Urban Mobility

Sustainable Impact

Every venture we support contributes to cleaner, more efficient transportation systems that benefit communities and the environment.

Scale & Growth

We provide the resources, expertise, and networks needed to transform promising concepts into market-leading companies.

Integrated Business Units

Each specialized unit is fully focused yet deeply integrated within the Genuine ecosystem, enabling tailored solutions with seamless integration for scalable, reliable smart infrastructure.

Genuine Parking

Genuine Access

Genuine Vision

Smart parking technology with ticketless ANPR systems, barrier integration, and revenue sharing models for malls, towers, offices, and municipalities.

Comprehensive access control solutions featuring RFID, biometric systems, license plate recognition, and cloud-based visitor management for all facility types.

Full-spectrum CCTV surveillance with installation, maintenance contracts, and compliance reporting for government, retail, logistics, and educational institutions.

Digital Innovation & Software Services

Genuine Digital

Custom web and mobile application development, ERP/CRM integrations, and complete digital platform design with advanced UX/UI services.

Our digital services team works with startups, SMEs, SaaS operators, and corporate clients to develop tailored software solutions that integrate seamlessly with physical infrastructure and enhance operational efficiency.

Payment & Financial Technology

Genuine Pay

Our fintech unit delivers comprehensive payment infrastructure including QR and digital payment setup, parking and retail payment systems, subscription billing engines, and NFC tap & pay solutions.

We serve retailers, parking operators, and vendors across the Kingdom with secure, reliable payment processing that integrates with existing business operations.

by Genuine

Our specialized loyalty platform transforms customer engagement with digital stamp cards, membership programs, Apple/Google Wallet integration, and instant offer delivery.

Perfect for cafes, gyms, salons, car washes, and service chains seeking to build lasting customer relationships.

Customer Engagement & Loyalty

Genuine Pro

Professional consulting services including RFP response, tender documentation, technical consultation, BOQ preparation, system handover, and team training.

Supporting developers, government entities, and system integrators with expert guidance.

Robust Technology

We implement proven systems with redundancies and fail-safes to ensure reliable operation under all conditions.

Continuous Support

Our commitment extends beyond implementation with ongoing maintenance, updates, and responsive technical assistance.

Human-Centered Design

Every solution begins with understanding user needs and creating intuitive interfaces that simplify complex technologies.

Our Approach to Smart Infrastructure

Partner With Genuine

Whether you're developing a smart city initiative, enhancing building security, or launching a digital customer platform, Genuine delivers integrated solutions that work seamlessly together while adapting to your specific requirements.

Built to Integrate. Designed to Scale. Ready for the Future.

Comprehensive Expertise

Saudi-Focused Innovation

From hardware to software, installation to operation—we handle every aspect of smart system implementation.

Solutions designed specifically for the unique needs and regulatory environment of the Kingdom.