Parking today for a smarter tomorrow.

Genuine designs, supplies, implements and operates smart parking and mobility systems across Saudi Arabia, for hospitals, malls, airports, events and everything in between.

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Plate read
7sectors served
10flagship projects
3cities: Makkah, Jeddah, Riyadh
24hour operations
Genuine parking lanes with barriers and LPR cameras
About us

Integrated parking, technology and mobility.

Genuine provides integrated solutions in smart parking, technology, operations and mobility services. We design, supply, implement and operate parking systems that enhance efficiency, improve user experience and create long-term value for asset owners.

Our vision

To be a leading partner in developing smart parking and mobility ecosystems.

Our mission

Transforming traditional parking spaces into intelligent assets that deliver operational efficiency and investment value.

Our services overview

Smart parking, end to end

A comprehensive range of smart parking solutions, operations, mobility services and infrastructure development.

Genuine parking management dashboard on a laptop

Parking management software

A powerful and user-friendly platform to manage operations, monitor performance and provide real-time insights across all parking facilities.

Smart parking entry lanes with guidance signs

Smart parking solutions

Advanced parking solutions that enhance efficiency, improve user experience and optimize space utilization.

The technology at the lane

Parking management systems

Ticketed and ticketless entry and exit, pay stations, licence plate recognition and central management software for car parks of any size.

Orbility

Gate barriers and access control

High-duty boom barriers, solar-powered barriers for sites without mains power, and vehicle detection radar that keeps lanes safe and moving.

BEACenturion

Parking operations

We staff and run car parks for our clients, handling attendants, revenue collection, reporting and maintenance under one contract.

Yard and ground services

Truck marshalling, dispatch, cleaning, utilities, generators and facility maintenance for large operational sites, delivered to ISO 41001 practice.

CCTV, AI analytics and IoT

Camera coverage, AI video analytics and connected gate controllers that let operators see and manage every lane remotely.

Sectors

Parking solutions for every kind of site

Hospital parking entry with Genuine terminals

Hospitals & medical centers

Smart parking for hospitals and medical centers to manage access, reduce congestion and improve the experience of patients, visitors and staff.

Mall car park lanes

Malls & retail centers

Smart parking for malls and retail centers to optimize capacity, improve traffic flow and enhance the visitor experience.

Hypermarket car park lanes

Hypermarkets

Smart parking for hypermarkets to manage high vehicle volumes, improve traffic flow and enhance the shopper experience.

Office tower parking entrance

Office buildings

Smart parking for office buildings and corporate facilities, with efficient access management and a seamless experience for staff and visitors.

Airport and train station parking lanes

Airports & train stations

Smart parking for airports and train stations to manage high vehicle volumes, keep traffic flowing and enhance the traveler experience.

Restaurant parking entrance

Restaurants & cafés

Parking solutions designed for restaurants and cafés to enhance customer experience and manage parking efficiently.

Event parking with a traffic marshal

Events & seasonal

Smart parking for events and seasonal periods to manage high vehicle volumes, keep traffic flowing and enhance the visitor experience.

  • Temporary parking setup
  • Pre-booking and permits
  • VIP and organizer lanes
  • Traffic management teams
Mobility services

Moving people, not just cars

Genuine shuttle bus at a terminal

Shuttle bus services

Scheduled shuttles between car parks, terminals and entrances.

Genuine golf cart

Golf cart mobility

Short rides across large campuses, hospitals and event sites.

Genuine valet attendant opening a car door

Valet parking services

Trained valet teams for hotels, restaurants, malls and VIP events.

Additional services

Handheld parking enforcement device

Parking violations management

Handheld enforcement devices to issue and track parking violations.

Mobile car wash in a car park

Mobile car wash

Car washing on site while the vehicle is parked.

Technician servicing a car in a car park

Mobile maintenance

Light vehicle servicing carried out in the car park.

Infrastructure development

We build the site, not just the system

From civil works to EV charging, we prepare everything the parking system stands on.

Solar carport parking with EV chargers
Civil works
Road markings
Lighting
Signage
EV charging
Genuine technician servicing a control cabinet
Operations & support

Operations, maintenance & technical support

Preventive maintenance
Remote support
On-site service
SLA contracts
Investment

Investment & long-term partnerships

Flexible commercial models for asset owners who want smart parking without a large upfront cost.

Handshake over a city of solar carports
Revenue sharing models
Long-term concessions
Asset development programs
System supply & leasing
Build, operate & transfer (BOT)
Our projects

Where Genuine is at work

Makkah

1
  • Clock Tower

Jeddah

6
  • Jeddah Islamic Port
  • Al Balad
  • King Fahad Armed Forces Hospital
  • IMC Clinic
  • Atelier La Vie
  • La Paz

Riyadh

3
  • STC Square
  • Crowne Plaza RDC
  • Wonder Garden, Riyadh Season
Featured project

Jeddah Islamic Port truck marshalling yard

As main contractor, Genuine runs ground services at the port’s truck marshalling yard: staging and dispatching trucks through the gates, and keeping utilities, security systems and facilities running around the clock.

Role
Main contractor, ground services
Scope
Marshalling and dispatch, facility services, CCTV and gate systems
Standard
ISO 41001:2018
Our partners

Trusted by leading Saudi organisations

RVD Runway, presented by Saudia
King Abdullah Economic City
Tasheel Holding Group
General Entertainment Authority
Tabadul
Wonder Garden
Picked
Sela
Riyadh Season
Elm

Technology partners

OrbilityFrance. Parking management
BEABelgium. Vehicle detection radar
CenturionSouth Africa. Solar barriers
OrbilityFrance. Parking management
BEABelgium. Vehicle detection radar
CenturionSouth Africa. Solar barriers
Why Genuine?

Five reasons owners choose us

Integrated solutions

Systems, operations and mobility services from one team under one contract.

Customized solutions

Every site is designed lane by lane around its traffic, users and revenue model.

Operational efficiency

Automation and live reporting that cut queues, revenue leakage and running costs.

Technology integration

Hardware, software, cameras and payments brought together on one platform.

Long-term partnership

Revenue sharing, concessions and SLAs that keep us accountable for years.

How a project runs

  1. Site survey

    We walk the site, count lanes and traffic, and note power, network and civil constraints.

  2. Design and quote

    You get a lane-by-lane design with equipment, software and a clear price.

  3. Supply and install

    Our engineers install, configure and test every lane before handover.

  4. Operate and maintain

    We keep it running with preventive maintenance, spare stock and, if you want, full operations.

Tell us about your site

Send the location, number of entry and exit lanes and what you need. We’ll come back with a survey date.

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